Advertise with us

Who reads it

The trade itself: printers and converters, packaging buyers and brand owners, the paper and substrate supply chain, and the equipment and consumables businesses that sell to them. They come for the reporting that treats print and packaging as an industry with real regulation and real economics, from the APCO reforms and kerbside recyclability to substrate certification and process, each claim linked to its primary source. It is a small, specific readership and we would rather describe it accurately than impressively. Ask for the numbers and you will get them as they are.

Two ways to advertise

Clearly labelled display advertising. A slot that is marked as advertising and kept well clear of the editorial. Your message, your wording. It does not masquerade as a story, and it buys no influence over the coverage.

Sponsored content. Reported and checked by us, to the same standard as the rest of the site, and labelled as sponsored wherever it runs. Specifications get attributed and claims get sourced. It works when there is something to report: a press or a substrate that genuinely does something new, compliance guidance a converter would be glad of, a job you have actually delivered. A list of adjectives is not a story and we would not publish one.

What we will not do

This industry is small enough that reputation travels faster than any campaign, which is why the independence is worth more to you intact than spent. No invented reviews, no bought praise, no marketing copy passed off as reporting, and the byline is not for sale. An arrangement buys a labelled placement and no part of the editorial. A brief that needs a claim inflated, a standard bent or an interest concealed gets a polite refusal. Readers here would spot it anyway, and it would be your name on it, not ours.

Disclosure, every time

Where money is involved, it is said so, plainly, right there on the page. That is a commercial protection for the advertiser more than a courtesy to the reader: in a trade this tight-knit, an unlabelled plug that gets recognised is remembered for years. Consumer law requires the disclosure, and the rule would stay here regardless.

Rates and how to enquire

A sponsored piece runs from $450, commonly $600, with industry associations and not-for-profits from $150. Put a real dataset behind it, with a chart we author and a note on method, and it costs more, because it is a substantially larger piece of work.

Trade readers are a tough audience for advertising and everyone in this industry knows it. They run the kit, they know what a press actually does at speed, and they spot a rewritten brochure in a paragraph. So what is on sale is the reporting: the specifications checked, the claims attributed, the piece written so a competitor could read it without laughing. Priced accordingly, and published openly so nobody spends a fortnight discovering the number.

Asking costs nothing and commits nothing. Put the details through the advertising enquiry form, tell us what you make or sell and the angle you have in mind, and we will come back.

For who produces this and what gets checked before publication, see how this site works.